Are your sales driven by launches or referrals, promotions or holiday sales? Does it feel like a rollercoaster? Does your B2B sales team hit target one quarter but miss the next?
Some business owners hesitate to conduct sales and marketing campaigns as they do not want to appear 'pushy' or 'spammy' - which can lead to them doing little or no marketing at all.
Many companies have spent huge sums on marketing that delivered a negligible return on investment - or none at all. This can lead to a natural aversion to future investment in growth strategies.